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Corporate PR Account Director - creative data-driven agency - build cutting edge campaign experience (5190)

Overview

Ref
5190

Salary
£50,000 - £60,000/annum + bonus and benefits

Location
London

Job Type
Permanent

Posted
14 November 2018


Overview

This independent, integrated PR consultancy prides itself for its creative and data driven approach. Their corporate and financial team has only been formed recently but is rapidly winning new blue chip clients, thanks to its capabilities for integrated campaigns. The team is looking for an Account Director to work on consumer FS brands, spanning credit cards, mortages, savings and travel insurance accounts. The ideal professional will have influencer and media experience in financial services although this is open to generalists too.      

The Company

This leading independent, integrated communications agency has offices across the UK. The agency has grown to an impressive size and is able to work for a diverse range of private, public and third sector clients. Its newly formed corporate and financial division of 35 people has genuinely cracked integrated communications and a different way of doing things.  Only 40% of the work they do across the business is PR and 60% is everything else.  Everything is based on data, analytics and social analytics which is great for winning blue chip brands. They will be taking you and your career on an exciting journey. 

The Role

Key challenges and opportunities in this role:

  • You will be joining a team with strong mix of people who specialise in financial services and regulated markets and who have specific marketing and channel skills
  • This agency’s approach is rooted in data and analytics – they deliver fully integrated campaigns starting with forensic examination of target audiences covering key behaviours, media choice, channel preference and the right influencers to reach an online audience
  • At the heart of their offer is still earned media. You will be working with a team of financial services experts who have worked on just about every part of the product mix, strengthening your campaigns experience
  • This could be right for you if you enjoy a fast-pace environment, a broad variety of work and a highly creative approach

The Person

Key attributes and experience for this role:

  • Influencer and media relations experience in financial services or perhaps you are a generalist and have one financial services client in the mix 
  • You will understand what journalists and financial infludencers want and enjoy coming up with big ideas
  • You don’t have to be a specialist but you should have consumer finance knowledge and able to comfortably advise credit card clients
  • Currently a senior account manager/ junior account director or someone working in-house as a newly appointed PR manager

To be considered for this role please click to apply.

For more details on this role and similar roles, contact Canace Wong on 07919 875 669 or canace@the-works.co.uk, or visit our website for our newest in-house and agency positions -

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Contact information

Sarah Leembruggen

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